Tourism � Campaign

Tourism
Australia

Drive the menu.
Taste the country.

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"The best table in Australia
doesn't take reservations."

Brief

Not a holiday.
A category of its own.

Tourism Australia campaign for the Singapore market � built around the Gourmet Australia campaign. Self-drive itineraries, curated food trails, and self-guided tours designed to show Singaporeans a side of Australia that doesn't fit in a resort package. OOH across CBD MRT stations and supporting digital content.

Services Delivered

Campaign creative, OOH (CBD MRT), digital, and self-drive content.

Category

Tourism � Campaign

Scope

OOH � CBD MRT Stations � Digital � Gourmet Self-Drive Itineraries

01 Campaign Creative